Dinggao Group Furniture Factory was established in 1990, and the group was founded in 2021. It is a diversified home furnishings enterprise integrating production and marketing. The company has three major production bases: 200,000 square meters (about 2.15 million square feet) in Chengdu, 30,000 square meters (about 323,000 square feet) in Dongguan, and 170,000 square meters (about 1.83 million square feet) in Qingdao. The group focuses on a wide range of home furniture categories, including influencer furniture, high-end custom furniture, full-home custom furniture, as well as products in various styles such as New Chinese, American, modern, elderly care, and standard products like mattresses, curtains, wall art, lighting, carpets, doors and windows, paint, and more. It is dedicated to developing a platform for full-home soft decoration design studios and a home MCN (multi-channel network) incubation platform. The company already operates several full-home soft decoration design studios and domestic and international new media operation studios.

In the same year, the group established the E.T BOX brand (Enjoy Together Box), creating a shared living space made up of multiple business categories. These categories drive traffic to each other, promote each other, and create new living operation scenes together. The goal is to bring more meaning to every family’s life and build the country’s first high-end lifestyle aesthetics space circle. The aim is to change traditional home culture models, integrating them better with enjoyable lifestyles to create unique, shared living scenes.